Introduction
Eminence Family Eyecare, LLC (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://www.eminencefamilyeyecare.com.
Information We Collect
We may collect the following types of information:
- Contact Information: Name, email address, and phone number when you submit a contact or appointment request form.
- Usage Data: Information about how you interact with our website, including pages visited, time spent, and referring URLs. This data is collected through Google Analytics 4 and is anonymized.
- Device Information: Browser type, operating system, and screen resolution for optimizing your experience.
How We Use Your Information
- To respond to your inquiries and appointment requests
- To improve our website and services
- To send appointment confirmations and reminders
- To analyze website usage and optimize performance
- To comply with legal obligations
Cookies and Tracking
We use cookies and similar technologies to collect usage data. You can manage your cookie preferences through the cookie consent banner on our website. We use:
- Necessary cookies: Required for the website to function properly.
- Performance cookies: Google Analytics 4 with Consent Mode v2 to understand how visitors use our site. These can be disabled through your cookie preferences.
- Advertising cookies: Google Ads and Meta (Facebook and Instagram) cookies that tell us which of our ads brought you to us. These are off unless you choose OK on the cookie notice.
Advertising (Google Ads and Meta)
When we run ads on Google or on Facebook and Instagram, we want to know which ads bring people to us. To do that:
- If you arrive from one of our ads, we note the ad's click code and campaign name and keep them with any request you send us through a form on our website.
- When you send one of our forms or tap to call us, we tell Google Ads and Meta that it happened, so they can count it for the ad.
- We never send Google or Meta your health or eye care information, the services you ask about, or anything you type into our forms, including your name, phone number, or email.
- We do not use your visit to show you ads based on your health or the pages you viewed.
- Advertising cookies are off unless you choose OK on the cookie notice. Without them, Meta receives nothing from our website, and Google receives only a signal with no cookies that a visit from an ad led to a request or a call.
- If you allow advertising cookies, we may keep an ad's click code in your browser for up to 90 days so a later request can still be matched to the ad.
Your Cookie Choices
Choosing OK on the cookie notice allows analytics and advertising cookies. Choosing Decline turns both off. You can change your answer at any time with the Cookie Choices link at the bottom of every page.
HIPAA and Patient Information
This website does not collect, store, or process Protected Health Information (PHI) as defined by HIPAA. Our patient portal (RevolutionPHR) is a separate, HIPAA-compliant system. Any health information shared through our contact forms is treated with the same level of care and confidentiality as in-office communications.
California Privacy Rights (CCPA)
If you are a California resident, you have the right to request disclosure of the categories and specific pieces of personal information we have collected about you. You also have the right to request deletion of your personal information and to opt out of the sale of your personal information. We do not sell personal information.
Data Security
We implement appropriate technical and organizational measures to protect your personal information, including HTTPS encryption, security headers, and secure hosting on Microsoft Azure.
Third-Party Links
Our website may contain links to third-party services including RevolutionPHR (patient portal) and YourLens (contact lens ordering). These services have their own privacy policies, and we encourage you to review them.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
- Phone: (678) 825-4077
- Email: eminencemanagement23@gmail.com
- Address: 6300 Atlanta Hwy 9, Suite 101A, Alpharetta, GA 30004